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By-products can be simply defined as materials that we have an excess of in society such as liver or other organs, which are highly nutritious ingredients. In all ROYAL CANIN products we only use high quality by-products - listed as animal derivatives in our ingredients list. Our high-quality by-products are not only safe and nutritious, they are also more sustainable as they do not compete with human food production.
We manufacture every pet food we sell, in plants that we own; our plants are ISO 9001:2008 certified for Quality Management and ISO 22000 certified for Food Safety.
• Selecting the suppliers of raw materials in accordance with very strict specifications. This rigorous selection process doesn’t end with our first purchase.
• Only using meat from animals which are declared fit and healthy for human consumption
• Providing complete traceability and identification of all ingredients
It is common for suppliers of cat and dog food to market their products by claiming the amount of “meat” or “fresh meat”, particularly placing them as the first ingredient. According to current feed legislation, each ingredient / ingredient group in a pet food must be listed on the package based on weight before cooking in descending order. This means that “fresh meat” that naturally contains large amounts of water (approximately 75%) receives a high position on the ingredient list. This may give the impression that “meat” is the primary source of the nutritional content of the pet food. When reading an ingredient list, we should take into account that “fresh meat” contains 70-80% water. During the preparation of a “processed animal protein” as “dehydrated poultry protein” or “chicken meal”, most of this water is removed. For example, this means that 1 kilogram of fresh poultry will provide approximately 250 grams of nutrients, compared to 1 kilogram of dehydrated poultry protein which provides more than 900 grams of nutrients. A list of ingredients containing raw materials with very different water content becomes difficult to understand. Overall, you should consider moisture content whenever reading a pet food label making diet comparisons. We also recommend looking at the ‘guaranteed nutrient analysis (protein, fat, carbohydrate…) and at the nutrient digestibility when comparing diets.
If you are concerned your pet is overweight we would recommend speaking to your Vet or Veterinary Nurse who will be able to examine your pet and advise on how to move forward. When tackling pet obesity and looking at diet recommendation, it is important that we do not just simply reduce the cat or dog’s current feeding amount as this can lead to a nutritional imbalance where insufficient levels of nutrients are being provided and your pet may also feel very hungry.
It is important to remember that pets, particularly cats, may be occasionally sensitive to subtle variations in diets. For a smoother, more gradual transition from one bag to another, remember to buy your new bag a week in advance to enable mixing of the current bag and the new bag together. If your pet used to like our food and refuses to eat it unexpectedly despite a gradual change between bags, please contact one of our nutritional advisors by phone or email to advise you further.
The palatability guarantee is valid as long as the criteria below are fulfilled;
• There is at least 75% of food left in the bag.
• The food is in its original bag.
100% palatability guarantee is not applicable in situations when the pet has died or its’ nutritional needs have changed (i.e. due to sterilization/ castration, illness or allergy), the best before date has expired, or the owner has accidentally bought wrong food. 100% palatability guarantee does not either apply when Royal Canin -product is bought from a foreign online shop.