Health is the difference

Since 1968, we have studied the unique health needs of cats and dogs in the minutest of detail. Over that time, we have learnt that the smallest nutritional difference can make a huge difference to your pet’s life and health.

Labrador Retriever and British Shorthair adults eating from red bowls in black and white on a white background

Crafted formulas

Take German Shepherds, for example: we all love them for their courage, loyalty, and intelligence. But for all their strength of body and mind, they have notoriously sensitive stomachs, so we craft their formula with highly digestible proteins and specific fibers to help their insides be as strong as their outsides.

Nourishing their nature

A Jack Russell in perfect health can jump up to six times their own height. Nourishing their incredible natural potential with specially selected proteins and antioxidants addresses their unique needs.

Unique formulas for unique needs

Many pets have uniquely shaped jaws and behaviour that create challenges to how they eat. That’s why we tailor not only our recipes at a nutritional level, but also design the shape and structure of each kibble to better meet the physical feeding needs of every pet.

The result

The result is nutrition that is designed to address specific health needs with pin-point accuracy. Your pet receives the complete and balanced range of nutrients and amino acids they need to build strong muscles, maintain a healthy body and support a strong immune system. Giving them all the energy they needs to thrive and live in the very best health possible.

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Tailored for every health need

The individual health of every cat and dog is as unique as they are. However, these health needs are often characteristic of their size, breed or lifestyle. Discover how our nutrition ranges can help every pet enjoy its best health possible.

Cat products Dog products
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Kittens

The first year of your kitten‘s life is when they do most of their growing. A good quality diet is essential.

Kitten products
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Pure breed cats

Every breed is unique, as are their health requirements. Discover our unique formulas.

Breed products
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Cats with specific care needs

Our Care Nutrition range offers products that support common sensitivities in cats.

Care products
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Healthy cats of different lifestyles

This range offers tailor-made products adapted to each cat’s specific needs.


Health nutrition products
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Ageing and senior cats

We tailor nutrition to keep every pet magnificent regardless of their age. Discover our ageing products.


Ageing products
Cat dermatology Skin range

Skin and food sensitivities

This Veterinary range help support your cat’s food allergies and food intolerance.

Skin products
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Digestive health

Feeding your pet a high quality, highly digestible diet will help prevent future digestive issues.

Digestive products
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Urinary health

This range has been formulated to support cats with urinary issues such as urinary tract disease.

Urinary products
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Dental health

Our health management range includes diets for every day care such as our dental formula. 

Dental products
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Weight management

Our range of weight management diets are formulated to help your pet reach and maintain a healthy weight.

Weight products
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Renal & vital support

This range includes diets which formulated to support renal function in the case of renal insufficiency.

Renal products
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Pure breed dogs

Every breed is unique, as are their health requirements. Discover our unique formulas. 

Breed products
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Dogs with sensitivities

The canine care range has been designed for dogs with sensitivities.


Care products
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Puppies

The first year of your puppy‘s life is when they do most of their growing. A good quality diet is essential.

Puppy products

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Ageing and senior dogs

We tailor nutrition to keep every pet magnificent regardless of their age. Discover our ageing products.

Ageing products
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Weight management

This range has been formulated to assist overweight and obese dogs to lose weight. 

Weight products
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Health management

Our health management range includes diets for every day care such as our dental formula. 

Health products
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Renal & vital support

This range has been designed to support and aid in the management of chronic kidney disease in dogs.

Renal products
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Digestive health

Precise, veterinarian-recommended nutrition for dogs with digestive health needs. 

 Digestive products
dermatology dog range

Skin and food sensitivities

This Veterinary range help support your dog’s food allergies and food intolerance.

Skin products

urinary dog product range

Urinary health

The urinary range has been designed to reduce the risk of urinary crystal and stone formation. 

Urinary products